Wellness

How Sweat Block turned "Sweaty" Deliverability into a Revenue machine

How Sweat Block turned "Sweaty" Deliverability into a Revenue machine

72%

Drop in Unsubs & Spam

3x

Monthly Revenue from Emails

$112K

Saved in Customer LTV in Churn

72%

Drop in Unsubs & Spam

3x

Monthly Revenue from Emails

$112K

Saved in Customer LTV in Churn

Industry

Wellness

Main Use Cases

Segmentation

Automated Campaigns

Churn Prevention

Company Size

$5-10 Million

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"This platform is way more dialed in than any agency we've worked with. Scaffold has turnkeyed our email program from a spammy list to a consistent revenue stream for the business."

Kellen Purles

Director of Digital @ Sweatblock

Before Scaffold

SweatBlock was losing the battle with inbox deliverability and customer engagement. SweatBlock’s email marketing was in trouble. Emails were landing in spam folders, unsubscribe rates were climbing, and they were struggling to engage their audience. The segmentation strategy was too broad, sending blanket messages that didn’t resonate with their customers. SweatBlock knew their emails weren’t hitting the mark, and the result was a drop in customer retention and missed sales opportunities.

Introduce: Scaffold
Introduce: Scaffold
Introduce: Scaffold

Scaffold introduced smarter segmentation and AI-driven campaigns, helping SweatBlock unlock the true potential of their email list.SweatBlock needed a tailored solution that would deliver targeted, relevant messages to the right customers at the right time. Scaffold stepped in with an AI-powered platform that overhauled their email marketing. Here’s what we did: Precision Segmentation: By using advanced customer data, Scaffold created segmented groups based on purchase behavior and customer lifecycle stage. This allowed SweatBlock to send more personalized, effective emails. AI-Optimized Campaigns: Scaffold's platform automated the creation of email campaigns that catered to each segment, delivering content that felt personal and relevant to each recipient. With Scaffold’s help, SweatBlock transformed their email marketing from a generic blast into a strategic tool for nurturing customer relationships and driving growth.

Scaffold introduced smarter segmentation and AI-driven campaigns, helping SweatBlock unlock the true potential of their email list.SweatBlock needed a tailored solution that would deliver targeted, relevant messages to the right customers at the right time. Scaffold stepped in with an AI-powered platform that overhauled their email marketing. Here’s what we did: Precision Segmentation: By using advanced customer data, Scaffold created segmented groups based on purchase behavior and customer lifecycle stage. This allowed SweatBlock to send more personalized, effective emails. AI-Optimized Campaigns: Scaffold's platform automated the creation of email campaigns that catered to each segment, delivering content that felt personal and relevant to each recipient. With Scaffold’s help, SweatBlock transformed their email marketing from a generic blast into a strategic tool for nurturing customer relationships and driving growth.

Results
Results
Results

SweatBlock experienced a 72% drop in unsubscribes and spam complaints after implementing Scaffold’s AI-driven segmentation strategy. This dramatic decrease allowed their emails to reach more customers, improving brand visibility and engagement. Scaffold’s tailored email campaigns led to a 3x increase in monthly revenue generated from email marketing. By targeting the right customers with personalized content, SweatBlock was able to convert more recipients into paying customers. SweatBlock saved $112,000 in customer lifetime value by reducing churn. With better-targeted emails that resonated with their audience, they were able to keep more customers engaged and loyal to the brand, preventing costly losses in LTV. Through the strategic use of Scaffold’s AI-powered email marketing tool, SweatBlock overcame serious deliverability and engagement challenges that had been undermining their performance. With a clear drop in unsubscribes and spam complaints, a substantial increase in revenue, and significant savings in customer LTV, the transformation was undeniable. SweatBlock went from struggling with email marketing to leveraging it as a core driver of business success. The proof was in the pudding – Scaffold’s tailored solution saved the brand from drowning in spam and inefficiency, delivering measurable growth and sustainable customer relationships.

SweatBlock experienced a 72% drop in unsubscribes and spam complaints after implementing Scaffold’s AI-driven segmentation strategy. This dramatic decrease allowed their emails to reach more customers, improving brand visibility and engagement. Scaffold’s tailored email campaigns led to a 3x increase in monthly revenue generated from email marketing. By targeting the right customers with personalized content, SweatBlock was able to convert more recipients into paying customers. SweatBlock saved $112,000 in customer lifetime value by reducing churn. With better-targeted emails that resonated with their audience, they were able to keep more customers engaged and loyal to the brand, preventing costly losses in LTV. Through the strategic use of Scaffold’s AI-powered email marketing tool, SweatBlock overcame serious deliverability and engagement challenges that had been undermining their performance. With a clear drop in unsubscribes and spam complaints, a substantial increase in revenue, and significant savings in customer LTV, the transformation was undeniable. SweatBlock went from struggling with email marketing to leveraging it as a core driver of business success. The proof was in the pudding – Scaffold’s tailored solution saved the brand from drowning in spam and inefficiency, delivering measurable growth and sustainable customer relationships.