Wellness

How BUBS Naturals improved sales by over 20% with Scaffold

How BUBS Naturals improved sales by over 20% with Scaffold

75%

Reduction in unsubscribes/spam

20%

Increase in sales Month-Month

20%

Creation of active SKIO Subscribers

75%

Reduction in unsubscribes/spam

20%

Increase in sales Month-Month

20%

Creation of active SKIO Subscribers

Industry

Wellness

Main Use Cases

Segmentation

Automated Campaigns

Company Size

$10-20 Million

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“You guys bring a whole new level of AI, email marketing, and RFM analysis I haven’t seen in my 20 years in industry”

TJ Ferrara

Co-Founder at BUBS Naturals, VP of eCommerce at Volcom and LRG Clothing

Problem

BUBS Naturals faced a serious challenge: high unsubscribe rates and frequent spam complaints were causing poor retention and a shrinking email list. Previous agencies had exhausted their list by spamming potential customers and failing to implement a comprehensive lifecycle marketing strategy. As a result, BUBS Naturals struggled to engage and convert high-LTV customers, leading to declining sales metrics. It was clear that something needed to change. T.J. realized they had to find a new approach—one that would differentiate their emails and more effectively segment their customers.

Solution
Solution
Solution

Scaffold transformed BUBS Naturals' email marketing, solving their retention and engagement challenges by leveraging AI-powered tools. From day one, we focused on addressing the pain points that had plagued BUBS’ previous efforts. Our process included: Giving BUBS an email growth team out of the box. Our platform acted like an email marketer, a data scientist, and a software engineer, without all the costs Customer Segmentation through data-driven insights AI-Generated campaign building, personalized to their brand and each customer As BUBS Naturals’ marketing team quickly realized, the shift to Scaffold’s platform was the game-changer they needed. TJ explained, the results were nothing short of transformational

Scaffold transformed BUBS Naturals' email marketing, solving their retention and engagement challenges by leveraging AI-powered tools. From day one, we focused on addressing the pain points that had plagued BUBS’ previous efforts. Our process included: Giving BUBS an email growth team out of the box. Our platform acted like an email marketer, a data scientist, and a software engineer, without all the costs Customer Segmentation through data-driven insights AI-Generated campaign building, personalized to their brand and each customer As BUBS Naturals’ marketing team quickly realized, the shift to Scaffold’s platform was the game-changer they needed. TJ explained, the results were nothing short of transformational

Results
Results
Results

After implementing Scaffold's AI-driven email marketing platform, BUBS Naturals achieved impressive results across the board. Scaffold's precise customer segmentation and data-driven campaigns led to a 20% month-over-month increase in sales, significantly boosting their top line. Additionally, BUBS Naturals was able to reduce agency costs by 90%, allowing them to reinvest the savings into paid ads and further growth initiatives, ultimately improving their bottom line. Scaffold's impact extended beyond immediate metrics, providing BUBS Naturals with deeper insights into customer behavior and laying the foundation for sustained success. As BUBS Naturals continues to grow, the strategies developed with Scaffold will be integral to their ongoing marketing efforts. “Scaffold saved our Q1 and Q2 sales.” - T.J

After implementing Scaffold's AI-driven email marketing platform, BUBS Naturals achieved impressive results across the board. Scaffold's precise customer segmentation and data-driven campaigns led to a 20% month-over-month increase in sales, significantly boosting their top line. Additionally, BUBS Naturals was able to reduce agency costs by 90%, allowing them to reinvest the savings into paid ads and further growth initiatives, ultimately improving their bottom line. Scaffold's impact extended beyond immediate metrics, providing BUBS Naturals with deeper insights into customer behavior and laying the foundation for sustained success. As BUBS Naturals continues to grow, the strategies developed with Scaffold will be integral to their ongoing marketing efforts. “Scaffold saved our Q1 and Q2 sales.” - T.J

How Poppy & Pine Built a Winning Email Strategy in Three Months

How Sweat Block turned "Sweaty" Deliverability into a Revenue machine

How BUBS Naturals improved sales by over 20% with Scaffold

How Poppy & Pine Built a Winning Email Strategy in Three Months

How Sweat Block turned "Sweaty" Deliverability into a Revenue machine

How BUBS Naturals improved sales by over 20% with Scaffold