Apparel

How Poppy & Pine Built a Winning Email Strategy in Three Months

How Poppy & Pine Built a Winning Email Strategy in Three Months

12%

Of Current Overall Revenue within 3 Months

3000+

Shoppers saved from being one and done

33%

Decrease in repeat purchase time

12%

Of Current Overall Revenue within 3 Months

3000+

Shoppers saved from being one and done

33%

Decrease in repeat purchase time

Industry

Apparel

Main Use Cases

Start from Scratch

Segmentation

Automated Campaigns

Company Size

$1-5 Million

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"They have pretty much given us a full email marketing program from scratch. Since day 1 we haven't had to worry about email"

Rachel Smith

Founder of Poppy & Pine

Problem

Poppy & Pine, a trendy new clothing brand, was making waves in the e-commerce space with its unique, stylish offerings. However, despite their early success, they had no email marketing system in place to engage their growing customer base. As a brand that thrived on connecting with fashion-conscious shoppers, Poppy & Pine knew they needed a way to build relationships with customers beyond their first purchase. Without an email strategy, they were facing a common challenge—most customers were making a single purchase and never coming back. They needed a solution that could quickly take them from 0 to 1, creating an effective, automated email marketing strategy to turn one-time shoppers into loyal, repeat customers.

Solution
Solution
Solution

Scaffold provided a tailored, “0 to 1” solution that perfectly fit Poppy & Pine’s needs. As a trendy clothing brand, they required a fast and easy-to-use email marketing platform that would align with their brand identity and customer expectations. Here’s how we did it: Quick and Simple Setup: With Scaffold, Poppy & Pine went from zero email infrastructure to launching personalized, targeted campaigns within days. The platform’s intuitive design and AI capabilities meant they didn’t need a complex marketing team to start driving results. Smart Segmentation from Day One: Using customer data, Scaffold helped Poppy & Pine create specific audience segments, turning one-time buyers into repeat customers. The brand was able to implement strategic retention campaigns, aimed directly at converting shoppers who had made a single purchase. Automated, AI-Driven Campaigns: With AI handling the heavy lifting, Scaffold automatically created and optimized email campaigns based on customer behavior. This allowed Poppy & Pine to send relevant messages at the right moments, reducing the time between repeat purchases and increasing customer lifetime value.

Scaffold provided a tailored, “0 to 1” solution that perfectly fit Poppy & Pine’s needs. As a trendy clothing brand, they required a fast and easy-to-use email marketing platform that would align with their brand identity and customer expectations. Here’s how we did it: Quick and Simple Setup: With Scaffold, Poppy & Pine went from zero email infrastructure to launching personalized, targeted campaigns within days. The platform’s intuitive design and AI capabilities meant they didn’t need a complex marketing team to start driving results. Smart Segmentation from Day One: Using customer data, Scaffold helped Poppy & Pine create specific audience segments, turning one-time buyers into repeat customers. The brand was able to implement strategic retention campaigns, aimed directly at converting shoppers who had made a single purchase. Automated, AI-Driven Campaigns: With AI handling the heavy lifting, Scaffold automatically created and optimized email campaigns based on customer behavior. This allowed Poppy & Pine to send relevant messages at the right moments, reducing the time between repeat purchases and increasing customer lifetime value.

Results
Results
Results

Poppy & Pine’s email marketing transformation was swift and impactful, proving that even a new brand with no email experience can achieve outstanding results with the right tools: Revenue Growth: Within just three months, email marketing contributed to 12% of Poppy & Pine’s total revenue. Scaffold’s system transformed email into a key revenue driver for the brand, something they had never had before. Retention Success: Scaffold’s strategic campaigns saved over 3,000 customers from becoming “one-and-done” shoppers, re-engaging them and converting them into repeat buyers. Reduced Time Between Purchases: With Scaffold’s AI-optimized campaigns, Poppy & Pine saw a 33% reduction in repeat purchase time. Customers were coming back to shop sooner, helping to drive both engagement and sales. For a trendy, fast-growing clothing brand like Poppy & Pine, having no email marketing strategy could have been a huge missed opportunity. But with Scaffold’s lightweight, easy-to-launch solution, they were able to go from 0 to 1 quickly and effectively. In just three months, Poppy & Pine turned email into a major driver of revenue and customer loyalty, transforming one-time shoppers into repeat buyers. Scaffold made sure that the brand’s stylish, on-trend messaging reached the right customers at the right time, setting the stage for long-term success.

Poppy & Pine’s email marketing transformation was swift and impactful, proving that even a new brand with no email experience can achieve outstanding results with the right tools: Revenue Growth: Within just three months, email marketing contributed to 12% of Poppy & Pine’s total revenue. Scaffold’s system transformed email into a key revenue driver for the brand, something they had never had before. Retention Success: Scaffold’s strategic campaigns saved over 3,000 customers from becoming “one-and-done” shoppers, re-engaging them and converting them into repeat buyers. Reduced Time Between Purchases: With Scaffold’s AI-optimized campaigns, Poppy & Pine saw a 33% reduction in repeat purchase time. Customers were coming back to shop sooner, helping to drive both engagement and sales. For a trendy, fast-growing clothing brand like Poppy & Pine, having no email marketing strategy could have been a huge missed opportunity. But with Scaffold’s lightweight, easy-to-launch solution, they were able to go from 0 to 1 quickly and effectively. In just three months, Poppy & Pine turned email into a major driver of revenue and customer loyalty, transforming one-time shoppers into repeat buyers. Scaffold made sure that the brand’s stylish, on-trend messaging reached the right customers at the right time, setting the stage for long-term success.

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